How A Pitch Can Transform Into A Partnership

An email may seem like too simple of an attempt at reaching out to a potential business partner or proposing a business deal, but the truth is, it is more effective than it seems. With an engaging subject line and informative content, anyone can make their mark in a recipient’s inbox. The objective of an email pitch is to be short and sweet while including the information the receiver needs to know without fluff, the focus should be on making a connection and clarifying the pitch’s objective in a short amount of time. With the right elements, crafting an effective email pitch is not a challenge. Here are the essentials every email pitch should cover.

A Formal Introduction

The Contact:

As with any initial communication, it is appropriate for the initiator to introduce themselves and the same applies to an email pitch. By ensuring the name and position of the company’s CEO, business’s founder, or entrepreneur are identified in the first line of the email, the chances of the receiver responding are high because they can confirm the email pitch was sent by an actual professional. The same introduction for the individual should also include their credentials, career accolades, or anything else relevant to their role that will impress the recipient and prove their credibility.

The Business:

Whether the pitch is intended to secure a business deal, partnership, or professional exchange, the business’s identity must be introduced and explained. This would include the business’s background like when it began and why in addition to its offerings such as its products or services. The business’s mission, vision statement, and values are also important highlights to communicate as this informs the recipient about the nature of the business, its intentions, and overall goal. The objective of introducing the business after the subject is because hearing directly from a person behind a business name or logo is much more formal and inviting.

The Pitch’s Purpose

The Need:

Once the email pitch’s sender is addressed, the email pitch can transition to its purpose, the reason for the contact initiation. Depending on the business’s agenda, the need will vary but it must be communicated immediately after the initial introduction to secure the recipient’s interest. By stating the motive of the email pitch, the recipient will instantly understand what the business need is, what the business is requesting, and what is expected of them as the receiver to proceed. Presenting the pitch’s purpose right away will communicate to the recipient why they have been contacted and what they can do to build a professional relationship with the contact who reached out.  

The Return:

Conveying the desired return from the email pitch’s recipient is equally as important as the business communicating its need. The context of the pitch should emphasize the what for the need and then the how to demonstrate what is required by the recipient to advance and execute the email pitch’s purpose. The objective here is to show the other side what they can do or provide with their resources that the sender cannot, hence an exchange between both parties. This section is most likely where the receiver will consider accepting or declining the proposal so the content must efficiently communicate all the necessary details.

The Closing

The Why:

In closing, it is ideal for the sender to prove themselves, again. This will entail a bit of selling but all in a formal style to ensure they truly market themselves as a connection who the recipient should not ignore but engage with. Communicating the benefits of the receiver working with the sender and what they can get out of the deal, partnership, etc. is a must as this will promote their market presence and evoke interest from the other side.

The Delivery:

Preferably the last line of the email pitch, the delivery is where the sender leaves the ball in the recipient’s court with a subtle invitation to respond and move forward. A conclusion like this will establish a complete email pitch, demonstrating a clear message from the sender and a requested response from the recipient regarding the email pitch’s context.  

The Art of an Email Pitch

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